THE MISSION

The Central Florida region - Orange, Osceola, Seminole, and Brevard counties - is served by three major prevention coalitions funded by a behavioral health managing entity who allocates funding from state and national sources. "Better Without It" is a regional collaboration between all of these organizations, who approached CTS { agency to develop a substance use prevention campaign that could speak directly to Gen Z young adults and connect with them directly.

From day one, our agency team was committed to making this a different kind of prevention campaign. We took a bold and colorful approach to the design of the campaign. Steering away from the traditional reds, blacks, dark blues, and oranges of the prevention world, we leaned into the "Gen Z" color palette and made our primary colors blue and pink and green. We also produced a set of initial campaign themes (Your Mind is Better Without It, Your Body is Better Without It, Your Relationships Are Better Without It) that were aligned with unique stylistic elements to set them apart in social media feeds.

WE EMPOWER GEN Z TO CHOOSE A SUBSTANCE-FREE LIFE

More than “just say no,” Better Without It was developed to encourage young people to live authentically and prioritize their mental and physical well-being - including staying substance-free. Using the Positive Youth Development framework, which emphasizes competence, confidence, connection, character, and compassion, Better Without It focuses on celebrating the strengths of Gen Z and shining a light on the limitless potential that young people can explore. Through this holistic approach to educational content, the campaign encourages them to make healthy choices in life.

The Rx and Illicit Drug Summit in Atlanta, GA is a national conference focused on the latest strategies for prevention, treatment, and recovery in response to the opioid epidemic. Better Without It has been represented at the conference in 2023 and 2024 with our bold, colorful tradeshow booth and breakout sessions for attendees.

BETTER WITHOUT IT POSTS
mIND, BODY & RELATIONSHIP POSTS
FRIENDSHIPS
I'VE BEEN THERE TOO

The Better Without It campaign meets young adults where they are, doing what they love – like gaming! J.A.M. Sesh - developed in partnership with 302 Interactive - is a rhythm game available for free on Android and Apple devices. The game is designed to reinforce Better Without It’s positive messages in a fun, entertaining way.

In this game, targets appear all over the screen representing some good ways to spend your time – and some not so good ways. If players lose focus and swipe a target representing drugs or alcohol, the effects of that substance alter the mechanics of the game for a limited time, forcing players to adjust their approach to achieve the goal of a high score.