The Client
Change Everything is an innovative social change accelerator. Founded by Andrae Bailey, former CEO of the Central Florida Commission on Homelessness. CE provides strategy aimed at generating forward movement for nonprofit, businesses and cities.
The Mission
Fundamentally change the way nonprofits function which is relying on the problem to exist for the nonprofit to become successful and remain in operation.
The Results
Our team worked with the client directly to reverse the negative mindset to break the cycle of avoiding solutions in fear of the issuing going away and engaged the local community to understand that we can change everything by finding a solution to the problem as opposed to relying on large donations.
Strategy
The most successful points of this campaign involved a
ribbon cutting with the city mayor and local awards to honor nonprofits which
inspired Orlando nonprofit leaders to engage in these practices and support our
client to make valuable change within their community.
Social Media
First and Goal Gala was a special event created to raise all proceeds towards underprivileged children in our community through the Parramore Kidz Zone. This was personally hosted by the creator of Change Everything, Andrae Bailey and included a special co-host Orlando Mayor Buddy Dyer. NFL Great Jeff Faine also joined the special gala event during the inaugural Pro Bowl weekend in Orlando along with other former NFL players to support the cause. Our team worked on the social media from design to execution to ensure the event was filled to capacity.
Print Media
Along with social media awareness, we also worked on custom print pieces to peak curiosity from downtown locals. Our printed media for this event was strategically handed out and offered in key places to avoid overbooking the venue, but also ensured that the gala was a full house to deliver successful results directly to Parramore Kidz Zone and their cause.
Promotional Events
Our client wanted to make his organization known in a different way than other nonprofits. The Change Everything Awards was created to raise awareness for our client but also praise the leaders of Orlando’s nonprofits for being a pillar to their community. The award ceremony included the Orlando city mayor Buddy Dyer as a guest for a special ribbon cutting.
Charity Events
Our client wanted to make his organization known in a different way than other nonprofits by offering a special holiday event to raise funds in an effort to support iDiginity. This would directly assist the disadvantaged in Central Florida through the complex steps of getting personal identification.