The Client

Common Sense Office Furniture has provided top quality furniture for custom office spaces in businesses across Florida for over 20 years. They offer an unsurpassed selection of options for sale and rental, from 150+ manufacturers. 

The Mission

Streamline the digital sales experience for Common Sense Office Furniture and increase the company's visibility online through search engine optimization.

The Results

We designed and developed a new responsive website to streamline furniture rentals through an estimate builder tied to the product catalog. We also optimized the code and content of the main Common Sense website for increased visibility in search.


Design and develop a responsive website that offers an online catalog of available items in stock and allows visitors to compile an estimate based on the furniture items they added to their quote, saving the sales department hours of work daily.

total new users from site launch to may 2018

Search optimization

The search engine optimization efforts for the main Common Sense website resulted in a steady increase in visitors.

Our SEO efforts began with a comprehensive website audit and ranged from optimization of existing content to creation of new content, speed optimization, and more.

rentals website design

The desktop version of the site was designed to engage the user and guide them through the process of completing an estimate to ensure the correct equipment is rented. 

The entire website is driven by a customized content management system, allowing Common Sense staff administrators to update content across the entire site as needed.

responsive programming

The mobile design for this project was kept clean and easy to navigate in order to maintain the streamlined desktop experience. This includes interactive areas such as the quote request form and inventory pages.

...skills for the resume

content optimization

con·tent op·ti·mi·za·tion

noun the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.



adjective providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.



noun creating a 'stick figure' version of your website design; creating a road map to success on a website project.


search en·gine op·ti·mi·za·tion

noun creating more visibility and more visits for a website by ensuring that the site appears high on the list of results returned by a search engine.

ADA website compliance

ada web·site com·pli·ance

noun a set of website usability standards which, when properly implemented, make the information held on a website as accessible as possible to Americans with a range of disabilities.



noun using web-based languages to build customized online experiences for marketing and internal uses that achieve a company's goals.