The Client
Common Sense Office Furniture has provided top quality furniture for custom office spaces in businesses across Florida for over 20 years. They offer an unsurpassed selection of options for sale and rental, from 150+ manufacturers.
The Mission
Streamline the digital sales experience for Common Sense Office Furniture and increase the company's visibility online through search engine optimization.
The Results
We designed and developed a new responsive website to streamline furniture rentals through an estimate builder tied to the product catalog. We also optimized the code and content of the main Common Sense website for increased visibility in search.
Strategy
Design and develop a responsive website that offers an online catalog of available items in stock and allows visitors to compile an estimate based on the furniture items they added to their quote, saving the sales department hours of work daily.
total new users from site launch to may 2018
Search optimization
The search engine optimization efforts for the main Common Sense website resulted in a steady increase in visitors.
Our SEO efforts began with a comprehensive website audit and ranged from optimization of existing content to creation of new content, speed optimization, and more.
rentals website design
The desktop version of the site was designed to engage the user and guide them through the process of completing an estimate to ensure the correct equipment is rented.
The entire website is driven by a customized content management system, allowing Common Sense staff administrators to update content across the entire site as needed.
responsive programming
The mobile design for this project was kept clean and easy to navigate in order to maintain the streamlined desktop experience. This includes interactive areas such as the quote request form and inventory pages.