Orlando United Assistance Center

The Client

The Orlando United Assistance Center offers support, resources and hope for those impacted by the Pulse tragedy. Founded as a collaboration between the City of Orlando, Orange County Government and Heart of Florida United Way, the OUAC connects individuals and families with community resources to assist with healing.

The mission

-conceptualize and implement a branding campaign to increase the visibility of OUAC and position them as a pivotal support organization


-raise awareness about the ongoing mental health impacts of Pulse in Orlando

the results

After a series of interviews and creative exercises, we designed a campaign called "Together" and outlined a strategy concept to implement it. The campaign has included:

-social media posting

-print collateral items

-"Together We Talk" show on Facebook Live

-digital advertising & TV/radio PSA campaign

-open house event

-TV & print media visibility

campaign design

Working with OUAC required our team to draw on the depth of emotion that has affected the Orlando community since Pulse, and empathize with the realities of life for the many people who have been impacted. 

Through a messaging workshop held with the compassionate staff at OUAC and other audience research techniques, we developed a branding campaign with clear, simple messaging that spanned social media, live video, digital and traditional advertising, print collateral, media visibility, and more. 

Custom Advocacy Campaign Billboard for Orlando United Assistance Center

campaign message

The Pulse tragedy deeply impacted the Hispanic, Latinx, and LGBTQ+ community. As a result, this campaign also required us to create a theme that was easily accessible for both English and Spanish audiences.

As a team, we created a series of interchangeable messages based around the word "Together" to build the idea of solidarity and resilience:

Together we are hope.

Together we are strong.

Together we are love.

Together we are Orlando.

Brand Guidelines

We also produced a detailed set of brand guidelines for OUAC to share with staff members, outside contractors, and creative partners. These guidelines included an outline of the  organization's mission and values, as well as logo requirements, chosen fonts, and color palettes.

Campaign brand guidelines for together campaign Orlando United Assistance Center

Branding Color Pallet for Together Campaign, Orlando United Assistance Center
Campaign branding for Together Campaign under Orlando United Assistance Center

logo re-design

To help the Orlando United Assistance Center get a "fresh look" in the community, we designed a new, simplified logo for the organization.

Campaign Materials

OUAC staff regularly attend events out in the community. They wanted to create promotional materials to display and hand out at their booth, and make available at the OUAC reception desk.


We designed an array of promotional items and facilitated printing through our partners at Bowled Over Promotions. These included a tablecloth, signage, pins, sunglasses, hand fans, brochures, an Instagram sign, and more.

Custom designed campaign swag, buttons, stickers, lanyards, and pins  for Orlando United Assistance Center

Custom designed campaign accessories and swag - heart shaped photo prop for Together Campaign


campaign accessories

Our creative process also incorporated miscellaneous branded items like this set of Together We Are Strong fans that offer visitors a free takeaway -- a great addition to any outdoor events in Orlando!

brochure design

To further educate the community about the work of OUAC, the center needed takeaway materials for visitors. We created this brochure for those interested in learning more about the organization or how to get help.

OUAC design brochure design creative

Custom deigned popup banners for Orlando United Assistance Center


banner signage 

When OUAC attends community events, they needed banner signage to stand out from the crowd and effectively raise awareness about OUAC and the Together campaign. We created this set of three banners to be used interchangeably at the center or at events. 

social media awareness

When we began working with them, the Orlando United Assistance Center presence on social media was limited to occasional posts on their Facebook page with low visibility and little video.


We began to support the staff in the creation of their social media content, and introduced a periodic Facebook Live show called "Together We Talk", in which staff member Joél Morales interviewed local community members including Orlando Mayor Buddy Dyer, Heart of Florida United Way CEO Jeff Hayward, mental health counselor Andria Roa, and OnePulse Foundation Executive Director Barbara Poma.

OUAC social media Facebook live videos

social media engagement

We also designed custom die cut print signs for OUAC staff to take to local community events to help increase their offline and online visibility.

Custom Designed social media picture frame

Custom designed campaign apparel for Orlando United Assistance Center

Campaign Apparel

OUAC has an amazing staff and crew of volunteers that work hard helping survivors and people impacted by Pulse every day. 


We were tasked to create a set of t-shirt concepts to help team members spread the word about OUAC, and designed a community-inspired graphic to meet their needs.


The Client

The annual Social Fresh Conference is the longest-running conference in the social media industry. Every year, the conference hosts marketers from leading brands to learn advanced digital marketing strategies, network with each other, and discuss the future of this ever-changing industry.


The Mission

-re-engage the Social Fresh email list and remove non-engaged subscribers


-generate interest in the 2016 conference and drive  ticket sales through emails and Facebook advertising to custom landing pages


-provide on-site stage management and tech oversight at the conference

the results

Our relationship with Social Fresh conference began as enthusiastic new volunteers in 2014. Over the years, we  supported the success of the event by providing email marketing and advertising support; recruiting vendors, volunteers, sponsors, and attendees; and serving as stage managers and tech directors during the conference itself.


Design Facebook ads and remarketing campaign strategy

Build and manage audience targeting and lookalikes

Develop an audience re-engagement strategy and email automation campaign

Manage and update sales landing pages

Assist with volunteer coordination, stage management, and audio visual management during the conference

conference marketing

Promoting any event requires strategic targeting and effective messaging. For the 2016 conference, we supported Social Fresh in their ticket sales and conference marketing efforts by designing and managing a highly targeted advertising campaign via Facebook Ads.

We also helped Social Fresh build a more active email list by developing an automation strategy to re-engage their subscribers and build an email-driven sales funnel for the conference.

Social media and Facebook Advertisement design and implementation

conference support

Coordinating the details behind a large, highly produced event like Social Fresh Conference requires careful attention to detail and a lot of effort by volunteers and staff members.

The CTS Agency team has actively supported the event management of Social Fresh Conference, serving as audio/visual managers, stage managers, assisting with video, PowerPoint production, volunteer recruitment, and more.

Live posting from Social Fresh conference and other social media conference support