The Client
The annual Social Fresh Conference is the longest-running conference in the social media industry. Every year, the conference hosts marketers from leading brands to learn advanced digital marketing strategies, network with each other, and discuss the future of this ever-changing industry.
The Mission
-re-engage the Social Fresh email list and remove non-engaged subscribers
-generate interest in the 2016 conference and drive ticket sales through emails and Facebook advertising to custom landing pages
-provide on-site stage management and tech oversight at the conference
the results
Our relationship with Social Fresh conference began as enthusiastic new volunteers in 2014. Over the years, we supported the success of the event by providing email marketing and advertising support; recruiting vendors, volunteers, sponsors, and attendees; and serving as stage managers and tech directors during the conference itself.
Strategy
Design Facebook ads and remarketing campaign strategy
Build and manage audience targeting and lookalikes
Develop an audience re-engagement strategy and email automation campaign
Manage and update sales landing pages
Assist with volunteer coordination, stage management, and audio visual management during the conference
conference marketing
Promoting any event requires strategic targeting and effective messaging. For the 2016 conference, we supported Social Fresh in their ticket sales and conference marketing efforts by designing and managing a highly targeted advertising campaign via Facebook Ads.
We also helped Social Fresh build a more active email list by developing an automation strategy to re-engage their subscribers and build an email-driven sales funnel for the conference.
conference support
Coordinating the details behind a large, highly produced event like Social Fresh Conference requires careful attention to detail and a lot of effort by volunteers and staff members.
The CTS Agency team has actively supported the event management of Social Fresh Conference, serving as audio/visual managers, stage managers, assisting with video, PowerPoint production, volunteer recruitment, and more.
