graph·ic de·sign
noun
the art of combining text and pictures in collateral for print and digital media.
Archives
seo
search en·gine op·ti·mi·za·tion
noun
creating more visibility and more visits for a website by ensuring that the site appears high on the list of results returned by a search engine.
advertising
ad·ver·tis·ing
noun
maximizing visibility via paid placements to a targeted audience for commercial products, services, or ideas – online and offline.
social media
so·cial me·di·a
noun
web-based platforms that allow users and brands to connect, create and share content and build communities across geographies and across interests.
branding
brand
noun
creating a unique combination of design, sign, symbol, and words to produce an image that identifies an organization and differentiates it from its competitors.
consulting
con·sult·ing
adjective
providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.
development
de·vel·op·ment
noun
using web-based languages to build customized online experiences for marketing and internal uses that achieve a company’s goals.