con·tent op·ti·mi·za·tion
noun
the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.
Archives
wireframing
wire·frame·ing
noun
creating a ‘stick figure’ version of your website design; creating a road map to success on a website project.
ADA website compliance
ada web·site com·pli·ance
noun
a set of website usability standards which, when properly implemented, make the information held on a website as accessible as possible to Americans with a range of disabilities.
campaign strategy
cam·paign strat·e·gy
noun
a creative process to outline key themes and audiences, communications tactics, and essential channels through which the client can accomplish a message-driven goal.
application development
ap·pli·ca·tion de·vel·op·ment
noun
the science of turning pizza into a uniquely customized mobile or desktop program.
seo
search en·gine op·ti·mi·za·tion
noun
creating more visibility and more visits for a website by ensuring that the site appears high on the list of results returned by a search engine.
consulting
con·sult·ing
adjective
providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.
development
de·vel·op·ment
noun
using web-based languages to build customized online experiences for marketing and internal uses that achieve a company’s goals.