content optimization

con·tent op·ti·mi·za·tion

noun
the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.

wireframing

wire·frame·ing

noun
creating a ‘stick figure’ version of your website design; creating a road map to success on a website project.

ADA website compliance

ada web·site com·pli·ance

noun
a set of website usability standards which, when properly implemented, make the information held on a website as accessible as possible to Americans with a range of disabilities.

campaign strategy

cam·paign strat·e·gy

noun
a creative process to outline key themes and audiences, communications tactics, and essential channels through which the client can accomplish a message-driven goal.

application development

ap·pli·ca·tion de·vel·op·ment

noun
the science of turning pizza into a uniquely customized mobile or desktop program.

seo

search en·gine op·ti·mi·za·tion

noun
creating more visibility and more visits for a website by ensuring that the site appears high on the list of results returned by a search engine.

consulting

con·sult·ing

adjective
providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.

development

de·vel·op·ment

noun
using web-based languages to build customized online experiences for marketing and internal uses that achieve a company’s goals.