The Client

The American Foundation for the Blind (AFB) champions access and equality for people who are blind or visually impaired. Their priorities include:


-broadening access to assistive technology

-elevating the quality of information and tools for support professionals 

-promoting independent and healthy living 

The Mission

Conceptualize a campaign to energize supporters of the AFB and raise awareness about their positive impact on the lives of people with vision loss. 


Deliver detailed concept art and supporting guidance to  the AFB marketing team.

The Results

After a series of interviews and creative exercises, we envisioned a campaign called 'No Limits', based on the accomplishments of AFB in the arena of assistive technology and education.


Campaign concepts include:


-billboards

-television commercials

-presentation deck

-social media posts
-print collateral

campaign design

We all learn about Helen Keller in school. But learning about the work of AFB -- the organization to which she devoted the later years of her life -- is also incredibly educational. From policy initiatives like the Americans with Disabilities Act to research and technology and training of professionals and families, they have made an enormous difference in the lives of people with disabilities.

We interviewed staff extensively, and ultimately conceptualized a full campaign strategy. In designing printed and interactive materials, we stayed close to the AFB brand while also working to expand the audience's perception of what AFB has done for the world.

Printed Materials

We conceptualized a brochure to show the connection between the messaging and the historical face of AFB: Helen Keller. 

Printed brochure

This particular piece was designed to easily allow for raised braille to be incorporated seamlessly to ensure the campaign reaches everyone, including a primary audience of people who are blind or visually impaired.

Billboard Design

The No Limits campaign was created to empower disabled Americans to feel uninhibited and empowered to live their lives free of limitations.

Although the use of Braille on a billboard (like this example) is more symbolic than practical, all Braille text in the campaign is correct and literal. The campaign design concepts account for the use of raised text on print collateral to accommodate Braille readers.

...skills for the resume

storyboarding

sto·ry·board·ing

noun creating the flow and story arc for video, written report, or advertising campaign; a process to ensure a smooth flow of ideas and tie themes together effectively.

storytelling

sto·ry·tell·ing

noun collecting, structuring, and sharing stories through writing, images, video, audio, and more.

content optimization

con·tent op·ti·mi·za·tion

noun the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.

content management systems

con·tent man·age·ment

noun a system that allows website administrators to take control of their content and create a more active website presence.

branding

brand

noun creating a unique combination of design, sign, symbol, and words to produce an image that identifies an organization and differentiates it from its competitors.

live event management

live e·vent management

noun conceptualizing, planning, and implementing memorable and shareable large-scale events