The Client

Caton Hosey Insurance has a reputation for outstanding customer service and embracing technology solutions to better serve their clients.


As an independent broker, they have provided personal and commercial insurance to Port Orange and beyond since 1948.

The Mission

-Design and develop a new brand website for Caton Hosey Insurance.


-Facilitate increased lead generation and streamlined traffic flow


-Enable Caton Hosey staff to manage and update the website content

The Results

When we created the new  design, we placed the core question front and center: "what type of insurance are you looking for?"


By offering visitors exactly what they need on the first screen, we make it easier for them to decide whether Caton Hosey is a good fit. Pages about the team and client services ultimately drive users toward the core call to actions.

Strategy

On the Caton Hosey home page, we worked to drive sales via a quick selection area for available insurance plans. 


In the first area viewed by a website visitor, we offered them the opportunity to select whether they were looking for personal or business insurance, and then to view all the insurance types appropriate to that category.


Immediately below that area, we offered a dropdown menu highlighting all the available insurance offerings at Caton Hosey Insurance.


For prospective visitors, selecting a plan could not be simpler with the ability to select a category of insurance to quickly help them find what they are looking for.

Website Redesign

The new Caton Hosey website needed a bold and direct way to reach visitors. Many potential clients would spend too much time trying to find the type of insurance they required. 


Due to the many options available for insurance, we tried to streamline the landing page and sub pages to lead visitors to the content they seek quickly and painlessly.

Responsive Programming

The new design also kept full responsiveness in mind to ensure that visitors found the mobile experience to be as efficient as the desktop experience. 

...skills for the resume

design

de·sign

noun a full-visual plan (crafted around intended content) to show the look and function of a website or mobile application before it is built.

storyboarding

sto·ry·board·ing

noun creating the flow and story arc for video, written report, or advertising campaign; a process to ensure a smooth flow of ideas and tie themes together effectively.

development

de·vel·op·ment

noun using web-based languages to build customized online experiences for marketing and internal uses that achieve a company's goals.

wireframing

wire·frame·ing

noun creating a 'stick figure' version of your website design; creating a road map to success on a website project.

ADA website compliance

ada web·site com·pli·ance

noun a set of website usability standards which, when properly implemented, make the information held on a website as accessible as possible to Americans with a range of disabilities.

graphic design

graph·ic de·sign

noun the art of combining text and pictures in collateral for print and digital media.