creative {
mary eiken
CEO

Being a truly global organization and designing a site that meets the needs of a very diverse audience, CTS Agency took all this into account when thinking about our redesign. During the phase of redesign, they were very clear about their role and what the role of me and my team included and managed all expectations very transparently. It was apparent very early on we had picked the best partner for our organization. They have provided extensive training to the staff and their technical knowledge is impeccable. Unequivocally we would partner with CTS Agency again.

The Client

The International Gynecologic Cancer Society (IGCS) works to enhance the care of women with gynecologic cancer worldwide through education, training, and public awareness. 


Through a membership-based model, they connect doctors to share knowledge and research across borders, allowing the standards of care to increase in countries of all income levels.


The Mission

We worked with staff and leadership in a collaborative process to modernize the IGCS brand and website. 


Our primary goal was to give staff the freedom to manage content and the membership database internally. 


Leadership also wanted to enhance the member experience on the website, to make it a valuable resource and opportunity to connect with colleagues.

the results

We simplified and modernized the IGCS logo from the original 1987 brand, and produced a set of brand guidelines to ensure clear communication standards. The new website improved the public brand of IGCS as well as the online membership features, including: 

-online applications

-online elections

-searchable directory

-education portal

-member payments 
-dues renewal

-database with CSV feature for membership management

our approach

Interview IGCS leadership about goals and priorities for website


Survey membership about preferences for website usage


Create concept art for logos and brand materials


Outline functionality requirements


Structure, design, and develop new website and membership portals

showcasing impact

In order to achieve their goals of expanding membership to more gynecologic cancer doctors throughout the world, the new IGCS website needed to clearly communicate the mission and impact of the organization.


We worked with IGCS staff to demonstrate the mission and impact of the organization throughout the site, creating a variety of features and pages including:


-an interactive infographic highlighting unique details about each of the five main gynecologic cancers

-a map showing where IGCS members are based

-slider for member stories and testimonials

-sortable member spotlight archive

Brand Guidelines

Organizations like IGCS often need to clearly communicate their visual and voice standards with staff members, outside contractors, and creative partners.


We produced a detailed set of brand guidelines for IGCS to use on a recurring basis, including an outline of the mission and distinguishing values for the brand as well as logo requirements, chosen fonts, and color palettes.

member-exclusive features

IGCS members wanted more opportunities to connect with each other and access resources from biennial and regional meetings hosted by the organization.


In response to this demand, we worked with leadership to build a variety of member-exclusive features, accessible only through a password-protected portal. These features include:


-a members-only social network and discussion forum

-education portal with member-produced resources

-searchable membership directory

-editable member profile

-members-only blog

-streamlined access to professional journal

-voting portal for IGCS Council elections

logo rebrand

The original IGCS logo sent mixed signals to both existing and prospective members. The color red was not aligned with their values and abundant use of iconography also made it difficult to easily identify the cause of their organization.

We redesigned their logo to offer a clear visual representation of their misson statement. A new color palette for their rebrand also inspired wisdom and a sense of stability for their new look.

...skills for the resume

content optimization

con·tent op·ti·mi·za·tion

noun the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.

design

de·sign

noun a full-visual plan (crafted around intended content) to show the look and function of a website or mobile application before it is built.

seo

search en·gine op·ti·mi·za·tion

noun creating more visibility and more visits for a website by ensuring that the site appears high on the list of results returned by a search engine.

content management systems

con·tent man·age·ment

noun a system that allows website administrators to take control of their content and create a more active website presence.

consulting

con·sult·ing

adjective providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.

branding

brand

noun creating a unique combination of design, sign, symbol, and words to produce an image that identifies an organization and differentiates it from its competitors.