The Client

The Orlando Science Center is a private science museum located in Orlando, Florida. We teamed up with their marketing department and redesigned the OSC website to offer visitors accessible information on their exciting exhibits, experiences, and events taking place throughout the year.

The Mission

Create a user-friendly online experience that promotes access to the science center and furthers their mission of inspiring science learning for life. We understood their website needed more than just a good design --  it needed a strong framework to communicate essential information to visitors in a straightforward, actionable style.

The Results

Visitors to the new OSC.org have found exhibits, events, programs, and activities at their fingertips, particularly on the updated mobile-first experience. The site has facilitated increased speed and search traffic for the organization, and OSC staff can are able to save time and effort with the new content management system built around their needs. 

Strategy

-survey OSC members, volunteers, and staff about website requirements

-develop a user flow that for multiple age group and audiences

-simplify menu navigation with clear, action-oriented language

-design a user-friendly website for both admins and visitors 

interactive home page

For osc.org, the home page is an essential portal for visitors seeking information about their upcoming visit to the science center.

 

Knowing that the slider on the previous website was a pivotal communication platform for staff members in different departments, we designed a prominent carousel in the call-to-action area. This has allowed for a more diverse cross-section of messaging in this highly visible area.

 

The home page also includes a sortable, category-based section called "Who's Coming to the Science Center?" that allows visitors to explore programs by age demographic.

plan your visit

After reviewing the OSC website analytics, one of the most popular pages on the previous site was an 'About' page with hours and planning details.

 

For the new site, we incorporated a new page called "Plan Your Visit", a centralized resource for visitors. In addition to today's hours (pulled from the central events calendar), the page includes admission pricing, transportation options, food options, experiences, and etiquette. 

 

Website responsive design OSC
mobile friendly website design osc

mobile-first layout

Consideration for responsive design was extremely important as OSC receives an ever-increasing amount of traffic from mobile devices. We took a mobile first approach when creating the initial design and the build of the website, with a specific goal to increase the loading speed for mobile web traffic. 

website development event calendar osc

events calendar

The event page was redesigned to streamline the process for families planning a trip to the science center.

 

By creating a drop down menu that allows visitors to select their preferred event type, visitors can quickly see which events are the most appropriate for their visit.

 

Alternatively, if they prefer, visitors can browse the entire upcoming OSC calendar and select the ideal date for their upcoming visit.

Social-friendly development

The website is designed to take full advantage of Open Graph tags so each social media share has large brilliant images. The proper implementation of Open Graph tags also helps with search engine optimization (SEO) since each of the major search engines analyze these tags.

Responsive Social Media Design for OSC

...skills for the resume

ADA website compliance

ada web·site com·pli·ance

noun a set of website usability standards which, when properly implemented, make the information held on a website as accessible as possible to Americans with a range of disabilities.

design

de·sign

noun a full-visual plan (crafted around intended content) to show the look and function of a website or mobile application before it is built.

storytelling

sto·ry·tell·ing

noun collecting, structuring, and sharing stories through writing, images, video, audio, and more.

storyboarding

sto·ry·board·ing

noun creating the flow and story arc for video, written report, or advertising campaign; a process to ensure a smooth flow of ideas and tie themes together effectively.

content optimization

con·tent op·ti·mi·za·tion

noun the process of making sure the copy and images on your website are friendly and visible to visitors and search engines alike.

live event management

live e·vent management

noun conceptualizing, planning, and implementing memorable and shareable large-scale events