Rollins College Edyth Bush Institute
The Edyth Bush Institute for Philanthropy & Nonprofit Leadership (EBI) works to strengthen nonprofit and philanthropic organizations, and expand the influence of the independent sector.
Through in-person courses and online trainings, EBI offers practical guidance that improves the impact, effectiveness, and leadership of nonprofits.
CTS Agency co-founders Greg Trujillo and Carolyn Capern lend their expertise as Instructors at the Edyth Bush Institute in classes taught several times each year to Central Florida nonprofit leaders. Topics range from advertising and analytics to social marketing strategy and websites.
Since 2016, we have taught courses including:
-Building Brand Advocacy for Social Media Growth
-Marketing Essentials for Executive Directors
-Cutting Through the Digital Noise
-Program Marketing Essentials
-Managing Rebranding & Website Projects
-Demystifying Digital Ads & Analytics
August 3, 2018 – Getting to Know Google AdWords & Analytics
August 29, 2018 – Be Different, Be Heard: How to Rise to the Top on Social Media
October 23, 2018 – Digital Advertising
December 4, 2018 – Analytics Deep Dive
For each class, we create custom presentations included visual cues and animated depictions of each lesson to support the message and key educational points of interest.
Each class also includes activities and worksheets to further assist the students in achieving their marketing goals.
Facebook live promotions
The team at Edyth Bush Institute invited Greg and Carolyn to help promote several course offerings via Facebook Live.
In these Facebook Live videos, we have worked to preview course material and offer additional insights that go beyond class discussions.