The Client

The Edyth Bush Institute for Philanthropy & Nonprofit Leadership (EBI) works to strengthen nonprofit and philanthropic organizations, and expand the influence of the independent sector. 


Through in-person courses and online trainings, EBI offers practical guidance that improves the impact, effectiveness, and leadership of nonprofits.


The Mission

CTS Agency co-founders Greg Trujillo and Carolyn Capern lend their expertise as Instructors at the Edyth Bush Institute in classes taught several times each year to Central Florida nonprofit leaders. Topics range from advertising and analytics to social marketing strategy and websites.

The Results

Since 2016, we have taught courses including:  


-Building Brand Advocacy for Social Media Growth

-Marketing Essentials for Executive Directors

-Cutting Through the Digital Noise

-Program Marketing Essentials

-Managing Rebranding & Website Projects
-Demystifying Digital Ads & Analytics

2018 courses

August 3, 2018 - Getting to Know Google AdWords & Analytics

August 29, 2018 - Be Different, Be Heard: How to Rise to the Top on Social Media

October 23, 2018 - Digital Advertising

December 4, 2018 - Analytics Deep Dive

Animated Presentations

For each class, we create custom presentations included visual cues and animated depictions of each lesson to support the message and key educational points of interest.


Each class also includes activities and worksheets to further assist the students in achieving their marketing goals.

Facebook live promotions 

The team at Edyth Bush Institute invited Greg and Carolyn to help promote several course offerings via Facebook Live. 


In these Facebook Live videos, we have worked to preview course material and offer additional insights that go beyond class discussions.

...skills for the resume

speaking engagements

speak·ing

adjective sharing experiences, opinions, and expertise with other professionals across industry lines. see: talking for a living.

storyboarding

sto·ry·board·ing

noun creating the flow and story arc for video, written report, or advertising campaign; a process to ensure a smooth flow of ideas and tie themes together effectively.

storytelling

sto·ry·tell·ing

noun collecting, structuring, and sharing stories through writing, images, video, audio, and more.

live event management

live e·vent management

noun conceptualizing, planning, and implementing memorable and shareable large-scale events

campaign strategy

cam·paign strat·e·gy

noun a creative process to outline key themes and audiences, communications tactics, and essential channels through which the client can accomplish a message-driven goal.

consulting

con·sult·ing

adjective providing private coaching, advice, and tailored training programs to other marketing professionals and business leaders.