The Client

The annual Social Fresh Conference is the longest-running conference in the social media industry. Every year, the conference hosts marketers from leading brands to learn advanced digital marketing strategies, network with each other, and discuss the future of this ever-changing industry.


 

The Mission

-re-engage the Social Fresh email list and remove non-engaged subscribers

 

-generate interest in the 2016 conference and drive  ticket sales through emails and Facebook advertising to custom landing pages

 

-provide on-site stage management and tech oversight at the conference

the results

Our relationship with Social Fresh conference began as enthusiastic new volunteers in 2014. Over the years, we  supported the success of the event by providing email marketing and advertising support; recruiting vendors, volunteers, sponsors, and attendees; and serving as stage managers and tech directors during the conference itself.

Strategy

Design Facebook ads and remarketing campaign strategy


Build and manage audience targeting and lookalikes


Develop an audience re-engagement strategy and email automation campaign


Manage and update sales landing pages


Assist with volunteer coordination, stage management, and audio visual management during the conference

conference marketing

Promoting any event requires strategic targeting and effective messaging. For the 2016 conference, we supported Social Fresh in their ticket sales and conference marketing efforts by designing and managing a highly targeted advertising campaign via Facebook Ads.


We also helped Social Fresh build a more active email list by developing an automation strategy to re-engage their subscribers and build an email-driven sales funnel for the conference.

conference support

Coordinating the details behind a large, highly produced event like Social Fresh Conference requires careful attention to detail and a lot of effort by volunteers and staff members.


The CTS Agency team has actively supported the event management of Social Fresh Conference, serving as audio/visual managers, stage managers, assisting with video, PowerPoint production, volunteer recruitment, and more.

...skills for the resume

social media

so·cial me·di·a

noun web-based platforms that allow users and brands to connect, create and share content and build communities across geographies and across interests.

storyboarding

sto·ry·board·ing

noun creating the flow and story arc for video, written report, or advertising campaign; a process to ensure a smooth flow of ideas and tie themes together effectively.

live event management

live e·vent management

noun conceptualizing, planning, and implementing memorable and shareable large-scale events

design

de·sign

noun a full-visual plan (crafted around intended content) to show the look and function of a website or mobile application before it is built.

campaign strategy

cam·paign strat·e·gy

noun a creative process to outline key themes and audiences, communications tactics, and essential channels through which the client can accomplish a message-driven goal.

graphic design

graph·ic de·sign

noun the art of combining text and pictures in collateral for print and digital media.